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BRANDING

Duration

20 hours / 5 days

Modality

Hybrid or in-person

Course Delivery

Instructor-led

Category

Micro-Certificate

Micro-Certificate in Branding

This micro-certificate program offers a comprehensive exploration of branding, emphasizing the creation of a strong brand identity and strategy. Participants will learn how to build a brand from the ground up, including the critical elements of visual identity, messaging, target audience, and brand positioning. The course combines theoretical knowledge with practical tools and strategies that can be directly applied to business and personal branding efforts. Ideal for entrepreneurs, small business owners, marketers, and creatives, this program equips individuals to define, develop, and communicate their brand effectively.

Module Titles:

01

Introduction to Branding

02

Brand Positioning & Market Research

03

Visual Identity & Design Principles

04

Crafting Brand Messaging

05

Applying Branding Across Channels

06

Measuring Brand Effectiveness & Adjusting Strategy

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