Micro-Certificate in Branding
This micro-certificate program offers a comprehensive exploration of branding, emphasizing the creation of a strong brand identity and strategy. Participants will learn how to build a brand from the ground up, including the critical elements of visual identity, messaging, target audience, and brand positioning. The course combines theoretical knowledge with practical tools and strategies that can be directly applied to business and personal branding efforts. Ideal for entrepreneurs, small business owners, marketers, and creatives, this program equips individuals to define, develop, and communicate their brand effectively.
Module Titles:
01
Introduction to Branding
02
Brand Positioning & Market Research
03
Visual Identity & Design Principles
04
Crafting Brand Messaging
05
Applying Branding Across Channels
06
Measuring Brand Effectiveness & Adjusting Strategy